BadKern Thinking Outloud

New poster design.  All this talk about company culture, just got me thinking….  This American Life Episode #394: Bait And Switch (aired November 8, 2009.), Ira Glass and Jim Henderson were discussing the concept of “Doable Evangelism”.   About how Christian Evangelists will do anything it takes to get someone converted.  Even if it ends up turning people off to the idea.  As stated in the interview Mr. Henderson discussed a belief that it shouldn’t be so much about converting, as much as it is about connecting and having a positive influence on a person. 

Relating this to business, I stole the phrase – and made it my own.

“do-able corporate evangelism” is not as much about pitching company culture, but about making a connection with your people and letting the word spread on it’s own.   The word need not be shoved down someones throat to get them to believe – It needs to be lived.  We need to lead by example and grow our tribes with action.